MICHELOB ULTRA Beyond The Beer MinimumSALT XC x HUMBER LIVE CLIENT BRIEF - 2nd Place
THE INSIGHTExtra effort comes with a sense of reward.
Michelob Ultra x Rogers Centre
We wanted to reward true fans who made the trip to the ballpark. Anyone who purchases a Michelob Ultra or Coors Light at Rogers Centre gets exclusive lounge access. Just show your proof of purchase.
We also launched the Michelob Ultra Batting Cage, where fans can step up to the plate and swing for a home run. Hit one out of the park? Receive a voucher for a case of Ultras.
We wanted to reward true fans who made the trip to the ballpark. Anyone who purchases a Michelob Ultra or Coors Light at Rogers Centre gets exclusive lounge access. Just show your proof of purchase.
We also launched the Michelob Ultra Batting Cage, where fans can step up to the plate and swing for a home run. Hit one out of the park? Receive a voucher for a case of Ultras.
The Ultra Mile Cart
We placed branded carts at key checkpoints, like Toronto Island and golf courses to encourage fans to go the extra mile. Planning to play 9 holes? The cart’s waiting at the 10th, nudging you to keep going and finish all 18.
Alex Baker - Art Director & Copywriter
Ethan Davidson - Art Director
Natasha Meikle - Account Manager