MICHELOB ULTRA
SALT XC x HUMBER LIVE CLIENT BRIEF - 2nd PlaceGet Coors Light drinkers to try Michelob Ultra instead.
While Coors light is for those who accept surviving, Michelob Ultra is for those who want to thrive.
Michelob Ultra celebrates those who put in the extra effort by positioning itself as the reward for those who go beyond the bare minimum.
Michelob Ultra x Rogers Centre
We wanted to reward true fans who made the trip to the ballpark. Anyone who purchases a Michelob Ultra or Coors Light at Rogers Centre gets exclusive lounge access. Just show your proof of purchase.
We also launched the Michelob Ultra Batting Cage, where fans can step up to the plate and swing for a home run. Hit or miss, you’ll get a free Ultra and entry to the lounge.
We wanted to reward true fans who made the trip to the ballpark. Anyone who purchases a Michelob Ultra or Coors Light at Rogers Centre gets exclusive lounge access. Just show your proof of purchase.
We also launched the Michelob Ultra Batting Cage, where fans can step up to the plate and swing for a home run. Hit or miss, you’ll get a free Ultra and entry to the lounge.
The Ultra Mile Cart
We placed branded carts at key checkpoints—like Toronto Island and golf courses—to encourage fans to go the extra mile. Planning to play 9 holes? The cart’s waiting at the 10th, nudging you to keep going and finish all 18.
Alex Baker - Art Director & Copywriter
Ethan Davidson - Art Director
Natasha Meikle - Account Manager