VASELINE
Vaseline has been a household name, trusted for its reliability and effectiveness. However, as consumer culture evolves, Vaseline risks being seen as stuck in the past. To stay relevant, Vaseline must reassert its place not just as a product but as a cultural icon
Smooth your moves. Whether it’s keeping your moves smooth, your shots silky, or helping you conquer dry skin and cracked lips after your own "MVP" moment, Vaseline has you covered, literally.
The Rising Stars Game
Make Vaseline the official sponsor of the Rising Stars game at NBA All-Star Weekend,
a game filled with the quickest, shiftiest, and smoothest 1st and 2nd year players in the game.
Along with jersey patches, an on-court branding element is present with the “3-point Vase-LINE”
a game filled with the quickest, shiftiest, and smoothest 1st and 2nd year players in the game.
Along with jersey patches, an on-court branding element is present with the “3-point Vase-LINE”
NBA 2K Partnership
A Chance to integrate the brand into the NBA 2K Franchise in a few ways.
In-game items that boost the users movement abilites,
and a in-game sponsored highlight segment that triggers after an ankle breaker.
In-game items that boost the users movement abilites,
and a in-game sponsored highlight segment that triggers after an ankle breaker.
The Tub
Inspired by Jurassic Park, The Tub is an interactive fan zone with live game viewings and exclusive giveaways,
including a Vaseline-branded basketball featuring a sponsored athlete’s handprint
including a Vaseline-branded basketball featuring a sponsored athlete’s handprint
Alex Baker - Art Director
Cailey Bisgould - Art Director
Christian Vivona - Account Manager
Carlea Foss - Account Manager