VISA
PUBLICIS x HUMBER LIVE CLIENT BRIEFEncourage travellers to use Visa rather than cash when travelling outside of Canada.
Gen Z travellers crave real, off-the-beaten-path experiences. But carrying local cash can be confusing, stressful, and hold you back. With Visa, you don’t have to think twice. It works. Even here.
Visa Twitch Stream
A live-streamed adventure powered by Visa. Viewers guide a real traveller through
unexpected destinations by voting in real-time polls. No matter where he’s sent Visa works.
Social Partnership
Give travel influencers a Visa and drop them in one of several global locations. And have them document the craziest, most unexpected places someone’s accepted their Visa.
TEAMA live-streamed adventure powered by Visa. Viewers guide a real traveller through
unexpected destinations by voting in real-time polls. No matter where he’s sent Visa works.
Social Partnership
Give travel influencers a Visa and drop them in one of several global locations. And have them document the craziest, most unexpected places someone’s accepted their Visa.
Alex Baker - Art Director
Robert Koumarelas - Copywriter