Alex Baker
ALEX BAKER.

YETI

THE ASKChoose an unfamiliar brand and product, and build a strong, directional idea to lead the creative process.
THE IDEAThe YETI Hardcase Cooler is built for off-road performance, pairing durability and mobility for those who Push Beyond The Pavement. Like premium off-road vehicles, it’s an investment in reliability and adventure.


Push Beyond The Pavement Activation


To showcase the cooler’s off-road performance, we’re placing cooler trailers at select dealerships. 
Visitors can interact with the product, speak with a YETI ambassador, and 
receive 20% off any YETI purchase after booking a service at a participating dealership.


TEAM
Alex Baker - Art Director
Chanel Romeo - Art Director
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