YETI
Choose an unfamiliar brand and product, and build a strong, directional idea to lead the creative process.
The YETI Hardcase Cooler is built for off-road performance, pairing durability and mobility for those who Push Beyond The Pavement. Like premium off-road vehicles, it’s an investment in reliability and adventure.
Push Beyond The Pavement Activation
To showcase the cooler’s off-road performance, we’re placing cooler trailers at select dealerships.
Visitors can interact with the product, speak with a YETI ambassador, and
receive 20% off any YETI purchase after booking a service at a participating dealership.
TEAMVisitors can interact with the product, speak with a YETI ambassador, and
receive 20% off any YETI purchase after booking a service at a participating dealership.
Alex Baker - Art Director
Chanel Romeo - Art Director